• Innovate Like Amazon with The Future Press Release

    Bezos is famous for requiring teams to create a Future Press Release before launching into a new product, undergoing any kind of transformation, or entering a new market. Going through the process of creating a simple but specific product announcement forces you to find clarity around your vision. You have to think through key features […]

  • NYT: Amazon’s Living Lab: Reimagining Retail on Seattle Streets

    “Amazon is a frugal company,” said John Rossman, a former executive with the company who is a managing director with Alvarez & Marsal, a business consulting firm. “They don’t want to be flying teams around a lot to have them be hands-on with their beta operations and experiences.” Amazon’s Living Lab: Reimagining Retail on Seattle […]

  • How to Develop Your IoT Strategy — Interview with CIO.com

    This article was written by Thor Olavsrud, Senior Writer at CIO.com based off an interview with me and can read HERE The internet of things (IoT) may present the biggest opportunity to enterprises since the dawn of the internet age, and perhaps it will be bigger. Research firm Gartner predicts there will be nearly 20 […]

  • CSP Interview — 3 Ways Amazon Will Succeed With C-Stores—and 1 Big Reason It Won’t

    CSP Daily News is the leader in news for the convenience store industry.  In this interview with Mitch Moreland, we discussed Amazon Go and key objectives for this.  Read the full article HERE Key quotes from interview include “For John Rossman, Amazon’s success in physical retail will stem from its uncanny ability to measure all […]

  • CIO.com Article On The Amazon Way on IoT by Senior Writer Thor Olavsrud

    I was interviewed by Thor Olavsrud for CIO.com for an article titled “10 principles of a successful IoT strategy” Read the entire article HERE The internet of things (IoT) presents an opportunity for enterprises to rewrite the rules of their industry. The potential upside is massive: According to research firm Gartner, there will be nearly […]

  • Industry Week Interview –Toughest Challenges of Internet of Things Not the Technology

    Although the technology is difficult, technology is not the hardest part of driving innovation like the Internet of Things in an organization.  Among hard things that IoT will often drive are creating empowered cross-functional teams empowered to make fast decisions, channel conflict caused by products now with sensory information, changing from “transaction sales” to “outcomes […]

  • 21 WAYS AMAZON CHANGED THE FACE OF RETAIL — Rossman Interview National Retail Federation

    I was interviewed for an article with the National Retail Federation (NRF) on the 21 Ways Amazon Changed the Face of Retail.  Perhaps there are even more!  Here were my quotes in the article “Amazon’s horizon for innovation and disruption is five to 10 years, as compared to some investors who can’t see beyond 18 […]

  • Amazon Books Selling The Amazon Way — Great Placement

    The first location for Amazon Books to launch a bookstore is in Seattle at U Village.  I was there with my family today and we pleasantly surprised to see The Amazon Way:  14 Leadership Principles Behinds the World’s Most Disruptive Company on the shelves! Now in it’s second edition, this book is about what other […]

  • Creating a Culture of Accountability – The Amazon Way

    The Wake Up Eager Podcast, hosted by Suzie Price, interviewed me with a focus on how to create energy, innovation, better operations through accountability, a key Amazon management tenet.  All my my work is about what others can learn from a company like Amazon  — this is a must listen! Podcast is HERE

  • Reinventing the Customer Experience with IoT — Amazon Go

    Amazon announced a revolutionary customer shopping and checkout technology called “Amazon Go”  saying that “we used computer vision, deep learning algorithms, and sensor fusion much like you would find in self driving cars” to create a completely self-service experience.  A customer checks in when entering a store with a swipe of their mobile phone, and […]


    john Rossman

    About John Rossman

    An expert on developing and scaling digital, ecommerce and Internet of Things business strategies and teams.



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    The Amazon Way on IoT


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    The Amazon Way


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