Digital Disruption Amazon announced a major improvement benefiting UK Prime Customers —  items stored in Amazon’s European fulfillment centers outside of the UK will now be available for two-day delivery within the UK.  This opens up dramatically more selection available from the 25 EU based fulfillment centers to UK Prime customers two-day delivery benefit.  The other benefit of this innovation is that UK-based Marketplace sellers using Fulfillment by Amazon (FBA), will have thier items available to other EU customers on two-day delivery. I was the director of Merchant Integration at Amazon and launched the Marketplace business for Amazon in 2002.  This business is now over 40% of all Amazon units sold and shipped with over 2 million sellers.  The unique combination of the Marketplace, FBA and Amazon Prime creates a great customer value, allows sellers access to Amazon customers and to leverage the Amazon fulfillment network “as-a-service” avoiding capital costs and operating hurdles, and allows Amazon to leverage their platform business.  Read more about how Amazon strategies and executes their platform capabilities in my new book “The Amazon Way —  14 Leadership Principles Behind the World’s Most Disruptive Company“.  Order from Amazon here. Read more on the Amazon Prime two-day delivery innovation within EU Telegraph:  Amazon Prime offers Two-Dy Delivery service within EU Technology Tell:  Amazon Prime users get 2-day shipping to UK from Europe