John Rossman, an industry leader on Disruptive Innovation and author of ‘The Amazon Way’, is a featured speaker at Bristlecone Pulse 2017. A former Director of Enterprise Services at Amazon, he comes with over two decades of guiding and helping businesses transform their business models—across a wide range of industries including retail, insurance, education, forest products, industrial products, and transportation. In his talk ‘Leadership Lessons on Disruptive Innovation’ he discusses the importance of creating strategies around Internet of Things (IoT) that can help businesses to improve customer experiences, drive operational improvements, and build new business models.