The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to “think like Amazon” to succeed in the digital age.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

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Reading Think Like Amazon is like having Jeff Bezos advise me.  This is the best strategy and tactics book i have read in a long time.

Eric Martinez, Founder and CEO of Modjoul and former EVP at AIG

The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies

Email the author at [email protected] if you would like a signed copy of books.

The Amazon Way on IoT helps a business leader answer the question “what should my internet of things strategy be?”.  By explaining the models for how IoT can impact a business, outlining strategies for getting strategy articulated and gaining buy-in, and giving tools, the reader gets a consulting project delivered to them in a book!

Read all the reviews HERE!internet of things book
Buy the book from Amazon for $12.99 paperback, $7.99 Kindle (on sale!), $10.73 (on sale!) MP3.


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    Geekwire, a leading Pacific Northwest technology blog, posted an interview on recently reviewed “The Amazon Way on IoT”.  This internet of things book to help business leaders build their IoT strategy was recently released.  Here’s a few highlights. Read the entire article at Geekwire HERE Q: What led you to write this internet of things […]

  • Announcing The Amazon Way on IoT — AVAILABLE NOW!

    Published by Clyde Hill Publishing, The Amazon Way on IoT:  10 Principles for Every Leader from the World’s Leading Internet of Things Strategies is published and available in paperback, Kindle and audio book format. Click HERE to see the book at Amazon. The Amazon Way on IoT explains how the combination of sensors, cloud computing […]

Quotes about the Book

"John Rossman comes at it from a different direction. Instead of riding the hype to push IoT, he uses the megaphone of IoT to push organizations to go back to basics and first principles: How to improve customer experience, how to improve organizational excellence, how to test things without better the barn. Only then does he dive into how IoT can lead to new business models and change company strategies.

My only criticism is that most companies only need the first half of the book. And many people will think they can skip the first half to get to the “good stuff” in the back. Do yourself a favor: Spend the next year working on the principles from the first half, and only if you’ve felt like your organization has really really nailed it, spend any time at all on the second half of the book." You have been warned! — Edward Nevraumont


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