It’s funny how different ideas from Think Like Amazon strike a chord with different readers. I got a request to share Idea 11: Are You Willing to Be Misunderstood. The context for this chapter is that often time, innovations are about changing a tradition or common way of doing business, and you will often here from the media and your competition that the ideas is stupid or unsustainable.
Enjoy the read!
Think Like Amazon: Are You Willing to Be Misunderstood