Think Like Amazon — Are You Willing to Be Misunderstood

by | Mar 22, 2020 | Blog

It’s funny how different ideas from Think Like Amazon strike a chord with different readers.  I got a request to share Idea 11:  Are You Willing to Be Misunderstood.  The context for this chapter is that often time, innovations are about changing a tradition or common way of doing business, and you will often here from the media and your competition that the ideas is stupid or unsustainable.

Enjoy the read!


Think Like Amazon:  Are You Willing to Be Misunderstood

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About John


John Rossman

John was an executive at where he played a key role in launching the Marketplace business and third-party selling platform and led the merchant services business.

Rossman Partners