About - The Amazon Way

John Rossman

Digital and Innovation Advisor

Managing Partner at Rossman Partners, keynote speaker and author.  Mr. Rossman is an expert at digital and ecommerce business models and operations. He has led engagements on ecommerce, Internet of Things strategies, marketplace and API driven platform business models..  He is a sought after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, consumer products, industrial products and transportation.

Mr. Rossman’s notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world’s leading retail and insurance organizations.

Prior to Rossman Partners,  John was a Managing Director at Alavarez and Marsal, a performance improvement consulting firm.  Prior to A&M, John was an executive at Amazon.com where he launched the Marketplace business and third party selling platform, and ran the merchant services business.

  • Oregon State University
    BS, Industrial Engineering
  • Resides in San Clemente, California


Former Amazon Executive

Responsible for launching and scaling Amazon marketplace business, which is now over 50% of all units sold at Amazon.com.  Also responsible for the enterprise services business with responsibilities for Toys R Us, Target.com, NBA.com and other great brands.


Frequent keynote speaker and leads workshops on a wide variety of innovation, internet of things, digital strategy and creating a culture of agility, trail and error, scaling and accountability. My goal is to give people tools they can immediately use to operate differently (like we would at Amazon).  Please contact me to discuss your event ([email protected])

Media Analyst

Sought after expert commentary regarding Amazon as interviewed by New York Times, CNBC, Bloomberg and many others


Author of Think Like Amazon:  50 1/2 Ideas to Become a Digital Leader.  Release date is May 3, 2019!  Preorder your copy today at Amazon HERE

Author of  The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies.  This is a must read for buisness people wanting to understand how connected devices could impact their business and industry and who need to build a strategy and culture for IoT.


Rossman Partners helps it’s clients compete and win in the digital era.  I work with my clients to both define stragegy and create change for the organization.  Bringing a broad range of expertise and trusted partners to the table, I first listen and understand, and then help create a customized approach for your situation.

Key Media Interviews

  • Forbes:  Think Like Amazon; The Secrets of Success Read Here
  • CIO.com:  How to develop an internet of things strategyRead Here
  • Geekwire:  New book explores how the Internet of Things is reshaping businessRead Here
  • Internet History Podcast:  The Birth of Amazon’s 3rd Party PlatformListen Here
  • New York Times — Examing the Amazon WayRead Here
  • Geekwire Podcast InterviewListen Here
  • CNBC Closing Bell InterviewWatch Here

Digital Strategy & Internet of Things


  • Preeminent independent authority on Amazon.com
  • Digital disruption
  • API driven business models and architectures
  • Internet of Things strategies, business models and programs
  • Customer experience
  • Customer self-service
  • Company integration
  • Distribution and sales channel management
  • E-commerce
  • Strategy
  • Large scale merger planning and integration
  • Systems and process integration
  • Multi-channel integration
  • Large-scale program management
  • Social sector multi-party complex engagements


Christopher Ford

COO at Intrinsic, The Credentials Cloud for the On-demand Economy

In planning our 2015 product organization kickoff, we looked for a speaker who could both inspire and offer practical insights on execution. We were lucky to have…

Greg Randall

at AAA Washington

We needed an expert to speak at our corporate leadership event—someone who was able to speak at length on adopting different corporate cultures and…

Tino Mantella

President and CEO at TAG – Technology Association of Georgia

It was a privilege to have John Rossman speak at our March 25th, 2015, Georgia Technology Summit. Our Summit is one of the largest tech events in the SE, with over…

Rebecca Baker

Founder at Baker Advisors

John Rossman is man on a mission to help companies across industry sectors surmount the on-coming tsumani of digital disruption that is fundamentally…

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